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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Growth marketing strategies are not cookie cutter. Let’s look at some stats from Brightedge Research. Image: Brightedge Research.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

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Use Simple Drip Campaigns and Auto Responders to Layer on Time Savings

ActiveDEMAND

This article describes how to use simple drip campaigns to layer on automation and add scale to processes. Today, we’re going to be automating some processes around the ActiveDEMAND Academy , the free learning management platform we use to certify our users on marketing automation. First, what are the goals?

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Drive more Online Reviews with Marketing Automation

ActiveDEMAND

Online reviews are a crucial part of customer research. Building an automated review process like this is something we recommend for most customers. Auto Responder on the Review Request form. How a Basic Automated Review Generation System Works. A customer purchases Widgets from our company.

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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

Our integration partners at Sherpa CRM recently posted an article that discusses the importance of empathy in marketing and gives some great strategies for applying impactful messaging with automation. Automation, Connection, and Trust Through the Buyer’s Journey. Marketing automation should be used in place of human connection.

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Thirteen email marketing platforms with high ROI

ClickZ

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. But what email marketing platform should you use?