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Can you do top-of-funnel marketing automation without CRM?

Biznology

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. And Steve King, a partner with Emergent research, predicts that to increase to 78% of small businesses by 2020. Email marketing hub.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Growth marketing strategies are not cookie cutter. Let’s look at some stats from Brightedge Research. Image: Brightedge Research.

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Use Simple Drip Campaigns and Auto Responders to Layer on Time Savings

ActiveDEMAND

Today, we’re going to be automating some processes around the ActiveDEMAND Academy , the free learning management platform we use to certify our users on marketing automation. You may not need to automate this specific task, but the process of building out the automation is one that anyone can follow.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

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Drive more Online Reviews with Marketing Automation

ActiveDEMAND

Online reviews are a crucial part of customer research. Auto Responder on the Review Request form. How a Basic Automated Review Generation System Works. For lead gen, we try and send it immediately after their service with our client. The initial email to customers thanking them for purchasing/signing on.

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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

For a prospective resident or someone reaching out on their behalf, this may be just the beginning of their research into senior living. Let’s talk about using empathy and building trust through marketing automation? Let’s first look at some common misconceptions around marketing automation. Visit your community?

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Thirteen email marketing platforms with high ROI

ClickZ

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. But what email marketing platform should you use?