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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience.

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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

How to create content that the audience will find valuable? The pieces of content published on the platform are related to social media, Video marketing & marketing on diverse social networking channels. The articles published on the platform are relevant & comprehensive & derived from original research.

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How to Build Customer Loyalty with Content Marketing

Valasys

This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. Content needs to be highly relevant & useful for a group of audiences. In short, the audience centricity matters.

Loyalty 72
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4 Education Marketing Trends to Keep an Eye on in 2017

Hubspot

Video Goes Big and Goes Live. The powerhouse engagement stats for video content keep growing. Nearly half of Millennial digital video consumption happening on mobile. Incorporating video into your content plans is no longer optional. Next year, it's all about live video. People watch more content online.

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Why Content Distribution is the Perfect Marketing Strategy

Valasys

Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats. Creating great pieces of content can be a complete waste if your audiences don’t know whether they exist.

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Content Marketing to Acquire Precious External Business Information

Valasys

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.