I was a teenage Russian troll OG


In my early and mid-thirties I worked for New Media Strategies (NMS). I was part of a super-discrete, amazingly-effective, super-covert, mercenary troll army that lived and worked out of two floors of Rosslyn Twin Tower Two in Arlington, Virginia, the United States called New Media Strategies. I loved working for New Media Strategies (NMS) from 2002-2006, from 32-36. I only know it does work as well as everyone is saying with the Russian troll armies.

Best practices for social media shilling


These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf.

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Your online reputation should be a culmination of you


Like Jackson Pollock , you’re creating a genius work of Abstract Expressionistic spatter painting; unlike Pollock, you’re probably not being remotely as artful and intentional as he was — and this is a problem. Everybody indeed wants a shortcut.

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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms


Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. If X integrates with Y, follow-up questions should peel back exactly how deep that integration is: What are the use cases of the products working together?

PR and Blogging Outreach: Practical Tips


And after Edelman's recent blog fiascos (no link needed, just search on Edelman, blog fiasco and you'll get thousands of results) and Comcast's recent astroturfing incident , I wouldn't recommend ghostwriting a blog on behalf of a client.