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The complete guide to B2B SEO

Sprout Social

If you’re lacking in one area, it means you’ve still got room to optimize your site. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. Don’t ignore low-volume and long-tail keywords.

SEO 121
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57 Things You Can Do Right Now to Improve Your Website

Online Marketing Institute

Too few pages and too much information crammed on those pages — but your budget won’t allow for a complete redesign? Consider having your web designer create new navigation for you that includes drop down menus — making it easier to find information. Do a search for all the content, articles, blog mentions, etc.

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The Quick Guide to Enterprise SaaS SEO

Single Grain

Here are some of the key differences: Focus on Long-Tail Keywords: Unlike traditional keyword research that tends to focus on short, high-volume keywords, enterprise SaaS SEO often requires a focus on longer-tail, niche-specific keywords that are more relevant to the target audience’s pain points and needs.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

In SEMRush’s The State of Content Marketing 2019 Global Report , an analysis of over 700,000 articles revealed long pillar-style blog posts of 3,000 words or more tend to get triple the traffic and quadruple the shares of a more standard 901-1200 word blog post. Note to you: Embrace long-form content.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

In this article, we dive into the nitty-gritty of how to create a high-performing content plan so you have a clear framework to follow or build upon. A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. Fortunately, creating a content plan doesn’t need to be complex.

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The Evolution of SEO [Video Presentation]

Moz

We created some really informative pages and some really fun pages that would go viral and take over the Internet, and all of this earned them a lot of links. Now the way that Google's algorithms used to be updated was by a bunch of people in a room making decisions. In fact, it was this bunch of people in this room.

SEO 59
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100+ ChatGPT Prompts to Enhance Your Marketing Campaigns

Single Grain

In this article, I will share some step-by-step tips for creating a variety of awesome ChatGPT marketing prompts that can help take your marketing efforts to the next level. Note: ChatGPT does not have the most up-to-date information as its last training cut-off was in September 2021. Let’s begin!