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How AI in analytics is transforming the way marketers work

Unbounce

Or how Google Docs can finish your sentences? The answer: AI, baby. Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. The more AI observes, the more it learns and improves. How is AI used in marketing?

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From Clicks to Conversions: Perfecting Your CRO Strategy

ClearVoice

In digital marketing , content rate optimization is the practice of enhancing a landing page, website, or digital marketing campaign to increase the number of people performing a desired action. Step 3: Designing and implementing test scenarios The next step is implementing A/B or multivariate testing to validate your changes.

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Top 5 AI Marketing Tools

Anyword

It’s AI or die! AI marketing technologies have been around for a long time, but it looks like they are now achieving critical mass. The demand for AI-based marketing technology is currently about 12 billion USD , and that figure is projected to grow by more than 30% each year to reach 108 billion USD in 2028.

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Top 10 Conversion Rate Optimization Tools to Maximize Your Consultation Requests

SmartBug Media

As the digital marketing landscape evolves, you need new strategies to acquire new leads and get consultation requests from potential clients. Without these requests, you could be at risk of losing relevance in the market. After all, this is the bread and butter of your business. This is where conversion rate optimization comes in.

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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. Table of Contents What Is Split Testing?

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Testing Mind Map Series Special: A Peek Inside the “Mind” of an AI Chatbot

Convert

” Well, let me tell you, it’s all thanks to the magic of artificial intelligence and the power of my massive neural network. Disclaimer: This AI has a knack for sass and may spit out some zingers during the interview. Google Analytics Academy: Digital Analytics Fundamentals (Google).

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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Google Optimize homepage ( source ). Optimize is Google’s free web experimentation and optimization tool. Apart from A/B testing, you can also run redirect, personalization, multivariate, and banner tests on Google Optimize (GO). Both are part of the Google Marketing Platform. Best Google Optimize Features.