Madison Logic

NOVEMBER 30, 2023

By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent data removes the guesswork and the need for forms.

Intent Data 84

Intent Data Intent Content De-duplication 84

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data?

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Everyone uses Google Analytics.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

PureB2B

DECEMBER 19, 2020

Intent Isn’t Enough Anymore. Historically, predictive analytics and intent have not crossed paths. Intent has solely relied on a one-dimensional approach by utilizing singular keywords and topics, resulting in a somewhat vague output of data that can be confusing at times. Blending Intent and Predictive Analytics.

Intent 62

Intent Analytics Work Management Marketing Management 62

PureB2B

DECEMBER 19, 2020

Intent Isn’t Enough Anymore. Historically, predictive analytics and intent have not crossed paths. Intent has solely relied on a one-dimensional approach by utilizing singular keywords and topics, resulting in a somewhat vague output of data that can be confusing at times. Blending Intent and Predictive Analytics.

Intent 62

Intent Analytics Work Management Marketing Management 62

Heinz Marketing

JULY 9, 2021

Fuel lower funnel conversions: purchases, App downloads, video views, and more. Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Develop an informed targeting approach that incorporates real intent from real, in-market professionals. So lets get into it!

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Inbox Insight

NOVEMBER 30, 2021

How many sources of information do they rely upon when deciding on a new technology purchase? We’ve pulled together 24 of the best Tech Buyer Insights to help guide tech vendors in where they should be focusing their efforts as we head into 2022. What are their most pressing pain points?

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

Madison Logic

DECEMBER 14, 2021

The Combined Data Set Included in Latest ML Platform Release Provides ABM Marketers with Insights into an Account’s Propensity to Purchase. ML Insights unifies three powerful signals under one umbrella to create a holistic view of companies demonstrating the highest propensity to purchase. NEW YORK, Dec.

Account Based Marketing 52

Account Based Marketing B2B Marketing Advertising Agencies Paid Search Agency 52