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Enhancement Round-Up Q1 2020

Lead Liaison

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Updates include Event Activations, Security Enhancements, Custom Analytics Reporting, and more! ™ from the Apple App Store or Google Play Store. Automatically send leads into your CRM or marketing automation platform.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

Even now, many months into the pandemic, video conferencing and team collaboration software are still among “surging” categories for spending by business technology buyers. To generate business, companies organize summits, events, trade shows, and expos. The Lessons. SZ: I am really happy with the results so far.

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Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. In the B2B marketing space this is notorious.

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WordPress Plugins for Marketers

The Effective Marketer

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. United States License. United States License.

Planning 100
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Software and SaaS Marketing Best Practices

Launch Marketing

Co-marketing activities can take on any number of forms, including: A jointly-presented webinar featuring an expert from each company that speaks to a common challenge that individuals or organizations are facing. Are we using tools like Google Analytics, CRM and marketing automation to analyze each stage of the lead cycle?

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The Value of Account-based Marketing for B2B Demand Generation

QuanticMind

This is often tracked using CRM or marketing automation technology. . It can relate to your marketing campaigns, sales cycle, close rates, retention rate, and more. . These are just a few categories of data account-based marketers can use to develop their strategies and optimize their efforts. Performance data.

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Don't Redo Your Website Until You Read This Post

Golden Spiral

01 Analytics. Many companies in B2B tech have a muddy view of what their users and buyers are doing because they haven’t evaluated and updated their analytics recently. A deep dive into your analytics can tell you how you’re doing here and what you need to fix. Analytics are the most “under the hood” change you need to consider.