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Beyond the Obvious – Drilling Down on B2B Buyer Personas

FunnelEnvy

One risk of data is losing sight of the real people behind the numbers. Without analytics, we know nothing about the prospects behind the clicks. Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. source: Gartner Sales).

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Buyer Intent: All the Stats, Facts, and Data You’ll Ever Need to Know

SalesIntel

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

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Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences

Scoop.it

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023. This process has become even more straightforward with the appearance of intent data.

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

Chokshi referenced one of their customers, LiveRamp, that measures their metrics based on meetings booked from target accounts, clicks and website traffic. According to a Gartner study quoted in the webinar, 80% of future profits come from 20% of customers. Specificity is important.”

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. There is also a growing emphasis on semantic search , search intent and voice search as well, as search engines and user behaviors continue to evolve. Buyer Intent Data.

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How to Spot and Remove Bad Leads Before They Drag You Down

Televerde

Not surprisingly, Gartner predicts 80% of B2Bs will abandon data-driven personalization strategies by 2025, citing poor ROI and bad data. A CRM is especially useful for spotting and removing bad leads because it syncs all your data into one convenient location. Use Predictive Analytics.

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A Lattizen Year in Review – Top Content

Lattice

From all of that, here are our top posts (based on traffic) on all things predictive marketing and sales. . Intent Data: Find Buyers Before They Come Knocking . Trends within the predictive marketing and sales space move quickly and 2015 was all about intent data. Predictive Lead Scoring FAQs.