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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. And infuse your writing with personality and voice. (If

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. million followers on Twitter? Fly more miles, get priority seating on an airline.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity. I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. population).