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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg

Major trends—from big data to the Internet of Things (IoT) to mobile to the cloud—only made threats more sophisticated. IBM Cloud & SaaS Operational Services CISO David Cass says, “Analytics and cognitive capabilities will see rapid growth as organizations look at their big data for new insights.” The Roles of CISOs.

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12 Best B2B Marketing Tools To Improve Your Tech Stack

EveryoneSocial

There is no particular order to these, nor is every solution going to be a perfect match for you and your team. Of course, there are tons of features like calendars, email, mobile reply, and more elements that make Drift one of the top B2B marketing tools to consider utilizing. Tip: Looking to take your marketing to the next level?

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Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

And it started with what Casey called “a big strategy reset” with five major components: The team wanted to merge two brands into a single platform brand. It wanted to reverse the team’s trend of selling low to personas to selling high. the team had 4.8 6sense orchestration (for account targeted advertising/email).

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How to Grow Your Business Online with International Expansion

Single Grain

The Language Advantage To truly understand the potential of international expansion, let’s take a closer look at language barriers. This may include using local social media platforms, partnering with local influencers, and incorporating cultural references or events in your campaigns.

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6 Inbound Marketing Case Studies to Inspire Your Own Strategy

Single Grain

Webinars and events: Hosting online or in-person events that provide educational content and allow potential customers to interact with your brand. Support and communicate with them to keep them happy, engaged and eager to repeat business with you. Delight – Prioritize connecting with your customers post-sale.

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The Ultimate Guide to Video Marketing

Hubspot

Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it. It’s produced by all teams, in a conversational, actionable, and measurable way. Event Videos. Video as a strategy is quite the opposite.

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Performance Optimization: Unlocking Potentials for D2C Growth on Shopify

Huptech Web

Suppose you want to purchase a new dress for an upcoming special event. Ensuring your mobile-friendly experience expands your audience and delivers a consistent, enjoyable experience across devices. The conversion rate is important because it directly affects your advertisements’ return on investment (ROI).