Analysis Digital Transformation Lead Management Sales Management 
Act-On
APRIL 26, 2024
Designing a lead scoring model seems like a complex proposition. And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). In addition to marketing and sales, Suzy Balk, our Sr. So let’s break it down.
Valasys
JULY 12, 2019
Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful.
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markempa
SEPTEMBER 26, 2017
Sales enablement is intended to help raise performance, but a lot of efforts have backfired due to departmental silos. For example, Corporate Visions recently surveyed 500 B2B marketers and sales professionals that 20% of organization content creators “just do what they think is best” with no overarching structure at all.
ClickZ
AUGUST 29, 2019
It found that 57 percent of those surveyed were at least piloting “the automation of processes in one or more business units or functions.” Almost half of the remaining respondents said they expected to automate business processes in the next year. The announcement points to a global survey released last year by research firm McKinsey.
ClickZ
AUGUST 29, 2019
It found that 57 percent of those surveyed were at least piloting “the automation of processes in one or more business units or functions.” Almost half of the remaining respondents said they expected to automate business processes in the next year. The announcement points to a global survey released last year by research firm McKinsey.
markempa
SEPTEMBER 26, 2017
Sales enablement is intended to help raise performance, but a lot of efforts have backfired due to departmental silos. For example, Corporate Visions recently surveyed 500 B2B marketers and sales professionals that 20% of organization content creators “just do what they think is best” with no overarching structure at all.
Full Circle Insights
FEBRUARY 28, 2021
A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.
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