article thumbnail

Content Marketing and Database Marketing for Building Product Marketers

Navigate the Channel

Content and database marketing have emerged as indispensable tools in the modern marketing landscape. As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help your building product organization thrive in this dynamic digital age.

article thumbnail

Automating B2B List Building: Tools and Techniques for Streamlined Lead Generation

Only B2B

This targeted approach significantly enhances the efficiency of lead generation efforts, allowing businesses to focus their resources on prospects with genuine potential. Secondly, automation saves time and resources, allowing marketers to focus on high-level strategies rather than repetitive tasks. trillion annually.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

DIGIDAY:TARGET, or, Yogi Berra Meets Data in the Online World.

Customer Experience Matrix

Cons: • Many companies don’t have the resources to handle very large volumes of data. These resources understand the role that standardized data plays in data analysis (like a good coat of primer on a wall) but also know that the real value is in what is different. Cons: • These resources can be hard to find.

article thumbnail

Tackling B2B Data

PureB2B

Data is a prime asset in marketing as it can boost the performance of marketing and sales. In a hyper-competitive economy, analysis driven by data can help develop strategies and efficient activities that will catch your target market interest and improve both bottom-line and top-line figures.

B2B 62
article thumbnail

5 Campaign Ideas for When You Have No Content

The Point

When the results are in, add your analysis, and then package the data and commentary into a “survey report” that you can then leverage in demand generation, lead nurturing, social media, PR, even as a Webinar. Market your Website’s resource center. What will he/she read about before anyone else?

Campaigns 100
article thumbnail

Evolution of Marketing for Professional Services: New Learning Frontiers

Hinge Marketing

Digital marketing technologies that help us reach out to prospects, convert leads into clients and then retain those clients. Database marketing systems that personalize communications with prospects and clients. Marketing and sales tools that automate and optimize lead generation and our nurturing efforts.

article thumbnail

Turn Your Blog into a Lead Generating Machine

PureB2B

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. From social listening to data analysis, technology has been a huge enabler. Educating your readers about the industry you belong to will turn your brand into a go-to resource.