Martech

JANUARY 30, 2024

Losing referrer data for content analysis. To mitigate the drop in audience numbers they recommend using hashed pass-backs or offline signals/APIs and smart strategies like Target CPA bidding and Maximize Conversions. For YouTube, they used Target CPV for any video viewer or engagement and Target CPM for awareness.

Paid Search Agency 117

Paid Search Agency Marketing Attribution Top of Funnel Companies 117

Sprout Social

AUGUST 3, 2022

Your options are: CPV (cost per view) — pay after someone has watched your video for 30 seconds). CPM (cost per impression) — pay after your ad has been viewed 1,000 times). CPA (cost per action) — pay when someone takes an action, like clicking on your ad or website).

Youtube 110

Youtube Advertising Agencies Advertisements Advertising 110

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results. Facebook Ads.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. DSPs often use the outcomes of ad clicks, such as ROI and cost per acquisition, to ensure ad campaigns are optimized.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 110

Online Marketing Institute

NOVEMBER 16, 2012

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Actionable Analysis. Actionable Analysis. Media Planning Media Buying Publishing Display Advertising Video Mobile.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Outbrain

JUNE 21, 2021

A huge benefit of programmatic is the in-depth reporting and analysis, which means that advertisers can explore performance of programmatic ads and optimize in a highly focused way. Here are some of the key metrics and KPIs commonly used in performance marketing: CPM. Read more about programmatic advertising here.

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66

Online Marketing Institute

JANUARY 4, 2011

Mark is a member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM), the Dallas/Fort Worth Interactive Marketing Association (DFWIMA) and is a regular speaker at the Search Engine Strategies and Pubcon conferences.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40