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How Data Mining in CRM will benefit your Business?

Referral Rock

Customer Relationship Management, also known as CRM, forms a crucial aspect of small as well as large businesses. More and more businesses rely on CRM systems these days for fortifying customer relationships and boosting profitability. The Relation between CRM and Data Mining.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. million followers on Twitter? The reality is, there’s never been a level playing field.

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We stopped producing content. The results weren’t good.

Parse.ly

Robert Rose, chief content officer of the Content Marketing Institute, explained the real ROI of content based on where it falls financially: “As a business manager, you have two fundamental ways to make the company more valuable – financial and strategic. Some of it wasn’t very exciting, like cleaning up our CRM database.”

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How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. any company, regardless of the financial impact. ROI analysis enforces rigor that leads to better decisions. They include Indium Corp.,

ROI 50
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How to Find and Hire a Director of Marketing for Your Business

Single Grain

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. The skills needed for this job. Typical duties of a Marketing Director. How to go about finding the right person for this job.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

To help with longevity, we try to move our big content pieces away from the blog (which by nature has a transient feel) to a more permanent home. But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., from fun, long-term content creations to powerful projects that really drive business? Can I choose all of them?

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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

Enterprise a CRM and email for businesses of all shapes and sizes, including our own. This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Richard Owen of Satmetrix. It’s six ingredients, top brands used to measure the revenue impact of social media.). I was on vacation.