Stevens & Tate

JULY 1, 2019

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The only drawback to such focus groups is that people often aren’t sure how to articulate what they feel about certain things. Amazon owns 38% of e-commerce, which is down from almost 50% a year ago.

Advertising Agencies 40

Advertising Agencies Trends Paid Search Agency Planning 40

Navigate the Channel

MAY 30, 2023

Also, members of Gen Z are more racially and ethnically diverse than any previous generation, and they are on track to be the most well-educated generation yet, according to Pew Research. Curating marketing that resonates with different groups of people takes creativity, research and empathy—with a keen eye on inclusion.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

Circle Studio

JANUARY 10, 2020

B2B buyers are after all, consumers, and these buyers have been conditioned to expect the same level of sophistication, personalization and attention-to-touchpoints that are the staple of retail brands such as Apple, Amazon, Chick-fil-a and Southwest. Myth 3: Marketing technology is a magic wand.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Content Standard

MAY 10, 2018

Just as Alexa knows your online browsing habits—including those sites you’d rather she turned a blind eye to—so does Siri know your offline habits. She tracks your movement via GPS, knows exactly where you are at any given time. It’s just that most people don’t realize the extent to which they are being tracked.

Paid Search Agency 53

Paid Search Agency Ethics Eye-Tracking Work Management 53

Martech

SEPTEMBER 29, 2022

We can’t expect consumers to understand the technology that goes on behind the scenes, but we can keep track of what they consider creepy and what they consider cool and create a user experience they will appreciate and enjoy. Think of Amazon, Netflix and Spotify. I don’t like point and reward systems, but I’m a focus group of one.

Opt-out 122

Opt-out Ad Exchange Opt-in Eye-Tracking 122

NetLine

AUGUST 9, 2023

Over the years, cookies, particularly third-party ones, have raised privacy concerns due to their ability to track users’ activities across different websites. As an example, we can see how companies such as Apple launched its iOS system that allows users to keep their navigation private and opt out of tracking.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Hubspot

JULY 31, 2020

Are you on track to hitting your goals with the campaign? Unlike static text, the swipe motion used to provide recipients with a look "under the hood" of their email tool is eye-catching and encourages you to take a deeper dive into the rest of the content. Amazon Local. Focus Pointe Global. Monitor your metrics.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69