How conversational analytics helped StarKist grow their tuna pouch category by 75 percent

ClickZ

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. We’re able to harness what the consumer cares about even though they might not be saying this in a focus group or a survey.

What Are Behavioral Biometrics and How Do They Fit Into Marketing?

Stevens & Tate

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The only drawback to such focus groups is that people often aren’t sure how to articulate what they feel about certain things. Behavioral biometrics systems, like eye-tracking software, could have a big impact on your ability to do this in the future.

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Top 6 Ways You Can Conduct User Research to Gather Optimization Ideas

Convert

Card sorting is the simple test where you ask a group of test users to group your site’s information using a cart sort. To conduct your own card sorting, gather a group of test users who aren’t well-acquainted with your site or product. Eye-Tracking Studies.

Social Media News: Twitter Insiders & Facebook 360

Sprout Social

This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible. These real-world consumers enable researchers to observe people’s actual behaviors instead of taking survey responses at face value by using techniques such as online focus groups, video diaries, or eye-tracking glasses.

What’s Trending in Marketing for July 2019

Stevens & Tate

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The only drawback to such focus groups is that people often aren’t sure how to articulate what they feel about certain things. Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace.

Neuromarketing 101: How Neuroscience Affects Customers’ Buying Behaviors

Single Grain

Neuroscientists focus on the brain and its impact on behavior and cognitive functions.” Researchers are able to track instinctual emotions like excitement, lust and anger based on the fluctuations in electrical waves. Then, the groups estimated his actual age of death (87).

Why Your First Idea Might Be Your Worst Idea

Hubspot

The next test was given to participants from this previous experiment and a control group. But for people who participated in the first test, they defaulted to emptying Jar B into Jar A and then filling up Jar C twice (similar to how they solved the problem in the first experiment), while most of the control group found the simpler solution. Both groups solved the same number of problems, but the quality of the solutions produced by teams was much higher.