What Are Behavioral Biometrics and How Do They Fit Into Marketing?

Stevens & Tate

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The only drawback to such focus groups is that people often aren’t sure how to articulate what they feel about certain things.

Social Media News: Twitter Insiders & Facebook 360

Sprout Social

This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible.

What’s Trending in Marketing for July 2019

Stevens & Tate

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The only drawback to such focus groups is that people often aren’t sure how to articulate what they feel about certain things.

Neuromarketing 101: How Neuroscience Affects Customers’ Buying Behaviors

Single Grain

Neuroscientists focus on the brain and its impact on behavior and cognitive functions.” Researchers are able to track instinctual emotions like excitement, lust and anger based on the fluctuations in electrical waves. Then, the groups estimated his actual age of death (87).

Why Your First Idea Might Be Your Worst Idea

Hubspot

The next test was given to participants from this previous experiment and a control group. The first group recognized a pattern for problem solving and relied on this, while the second group considered the best way to achieve the desired result.