Porch Group Media

AUGUST 4, 2020

Brands are refocusing on customer-centric approaches to maintain customer relationships and thrive during the economic downturn. In fact, according to recent research by Merkle , marketers continue to invest in new ways to better serve their customers. Spend on Marketing Technology. Customer-Centric Marketing.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

The Point

OCTOBER 29, 2014

Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. The sheer volume of these data presents an unprecedented opportunity for marketers. The use of analytics in B2B marketing and sales is actually lagging other industries.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Sharpspring

JUNE 22, 2017

7 Ways to Implement an Effective Omni-Channel Strategy. . . If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. You communicate to customers on the outside of the wheel. You communicate to customers on the outside of the wheel. What Exactly Is Omni-Channel Marketing?

Sample 40

Sample Advertising Channels Paid Search Agency Top of Funnel 40

Sharpspring

JUNE 9, 2017

If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. You communicate to customers on the outside of the wheel. As a result, your marketing initiatives often fail to reach your whole audience. What Exactly Is Omni-Channel Marketing? Customers want a hands-on approach. .

Advertising Channels 54

Advertising Channels Effectiveness Top of Funnel Marketing & Strategy 54

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). PointVisible).

Stats 265

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 265

Sana Commerce

FEBRUARY 11, 2023

Businesses stand to benefit from going directly to customers in business-to-consumer and/or direct-to-consumer scenarios instead of going through the supply chain. Brands are also opening their own stores to reach customers directly, but for slightly different reasons. In short, it’s a win-win situation. What’s the reason for this?

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

PathFactory

OCTOBER 12, 2021

As buyers’ appetites for information grew, marketers raced to churn out as much content as possible. However, there was little thought into effectively organizing or optimizing that content to deliver a seamless customer experience, let alone collecting enough data to ensure the right people saw the right content at the right time.

Marketing Websites 59

Marketing Websites Top of Funnel B2B Forrester 59