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Porch Group Media
AUGUST 4, 2020
In fact, according to recent research by Merkle , marketers continue to invest in new ways to better serve their customers. A majority of marketers (52%) reported increased spending during March-June 2020. This varies somewhat by industry, with heath, insurance and retail reporting the highest increases in marketing spend.
Sharpspring
JUNE 22, 2017
If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. As a result, your marketing initiatives often fail to reach your whole audience. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business.
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Sharpspring
JUNE 9, 2017
If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. As a result, your marketing initiatives often fail to reach your whole audience. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business. 1) Create Buyer Personas.
6sense
MAY 23, 2016
A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. These conversations have allowed me to see a pattern of how the 6sense approach to predictive intelligence is fundamentally different from anything else we’re seeing in the market.
6sense
JUNE 14, 2016
A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. And every time I see this discussion play out to eureka moments for marketers, it makes me that much more passionate about everything we’re doing as a company at 6sense.
Marketing Insider Group
SEPTEMBER 14, 2020
The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). PointVisible).
PathFactory
OCTOBER 12, 2021
As buyers’ appetites for information grew, marketers raced to churn out as much content as possible. But in the era of Netflix, Spotify, and Amazon, seamless and self-directed content experiences aren’t just a perk, but a baseline expectation buyers bring with them into every new purchase decision. If you have 1 week….
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