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The complete history of CTV advertising

illumin

This content is streamed through smart TVs, connected devices (such as Roku, Amazon Fire Stick, Chromecast, and Apple TV), gaming consoles, smartphones, tablets, and other computing devices. And according to the The New York Times , cable subscribers have been declining at a rate of up to 5.4% What are CTV ads? a quarter.

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Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. It was on Twitter—and you didn’t even need an account to watch. But is Twitter’s latest effort the beginning of a new era for live sports, or much ado about nothing?

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Who Will Win the War for TV Ad Dollars?

Contently

Some, sans cable subscriptions, simply tuned out. Besides making direct marketing—and content marketing—a viable tactic, the internet has also allowed for the rise of e-commerce giants like Amazon, as well as smaller but still transformative direct-to-consumer businesses like Warby Parker, Glossier, and Dollar Shave Club.

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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

As more consumers cut the cord to cable, it is becoming harder to reach audiences with traditional brand-building ad campaigns. ·Focus on learning and leveraging the rapidly evolving platform of Amazon that is taking over industries one by one. While texts are short, a picture says a thousand words.”

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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. Why TV Is Still Around.

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10 ways musicians are making money online in 2021

ConvertKit

Using a service like DistroKid or CD Baby can get your music on Apple Music, Spotify, Tidal, Google Play, Amazon, and more, even without support from a record label. Check online forums, Facebook groups, Twitter and more for paid session work gigs. As for actually recording, you’ll want to invest in a solid at-home recording setup.

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What the Arrested Development Re-Launch Tells Us About the Future of Mass Media

Hubspot

A few years ago, I was talking to Emil Rensing, the chief digital officer at Epix, a fledgling premium cable network formed as a joint venture by Viacom, MGM, and Lionsgate. Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube.

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