The complete history of CTV advertising
illumin
OCTOBER 18, 2023
This content is streamed through smart TVs, connected devices (such as Roku, Amazon Fire Stick, Chromecast, and Apple TV), gaming consoles, smartphones, tablets, and other computing devices. And according to the The New York Times , cable subscribers have been declining at a rate of up to 5.4% What are CTV ads? a quarter.
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