Litmus
NOVEMBER 17, 2021
Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (think: emails that look like they come from Amazon but don’t). If people don’t expect to receive your email, you buy a cold list, you send too many emails, or people can’t easily unsubscribe, you may be marked as spam.
RebelMouse
AUGUST 2, 2023
Black Hat SEO Techniques: AI can be used to automate black hat SEO practices, such as buying links, suspicious redirects, or fake reviews, which can result in search engine penalties. This is a violation of copyright policies and you could face legal consequences.
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Madison Logic
MARCH 23, 2023
In our ML Insights Data Series, we examine the data on organizations and decision makers within the buying committee who purchase leading B2B technologies today. To do so, you need to know who these accounts are, who the decision-makers are, and what they care about. Lock up your data! billion in 2023. Who are the buyers?
Sana Commerce
NOVEMBER 23, 2022
It’s the most used B2B buying channel, and it provides unprecedented opportunities for personalization and buyer-seller connectivity. E-commerce owners should be aware of such risks and should have several security layers in place to prevent phishing attempts. Key e-commerce business risks and how to solve them.
Convert
FEBRUARY 27, 2023
Convert uses Amazon Web Services (AWS) for its production servers and databases. Amazon employs cutting-edge data security measures, as well as physical access restrictions at server locations. Amazon manages the backend servers and provides encryption in transit. Convert and AWS both take security seriously.
Optinmonster
APRIL 11, 2024
Email Content The content of your emails can affect your email marketing deliverability in 2 ways: Email servers may flag your messages as spam if you use spammy words, excessive links, or other content that’s common such as phishing, spoofing, and unsolicited emails. Here’s an example of an email preference center from Amazon.
Martech Advisor
DECEMBER 4, 2019
There was a 43% increase in the orders that customers placed online, and chose to pick up from stores, also called BOPIS or ‘buy online pick up in-store’ orders. Physical stores can also cater to niche needs, such as the increasing number of consumers who prefer to buy local produce. Here’s to a Stupendous 2020.
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