Remove aging
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Marketing to the 50+ crowd: A booming opportunity

Martech

The joke leans on an aging, coupon-clipping stereotype that should be retired. Experience is everything Values for this age group center around: Quality of life, including emotional connection, personal well-being and financial security. ’ Unless there’s a good discount attached.”

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Creating Your Pharma Social Media Marketing Strategy

EMagine B2B Blog

Connect with industry professionals and peers. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Instagram – According to Pew Research Center, this platform is most popular with the 18-24 year-old age bracket, with 6 out of 10 members using the site daily.

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Squirrels, long working hours, and social technologies

Biznology

Just take a look at your email inbox, your Facebook wall, your cable TV directory, and the volume of your digital photo or audio collection. Sometimes it’s hard to believe that the first PC I owned, 20 years ago, had a puny 40 MB hard drive. Is there any way out of this mess?

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

Just 35% of B2B marketing executives say they can calculate the ROI of their marketing spend most or all of the time. Just 35% of B2B marketing executives say they can calculate the ROI of their marketing spend most or all of the time. What do 73% of reporters say press releases should contain? B2B Marketing ). B2B Marketing ).

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How Brands are Using Twitch Live Streaming, i.e. the Biggest Social Channel You’ve Never Heard of

Content Standard

We’re here to talk about Twitch live streaming, your opportunity to tap into 15 million daily active viewers spending an average of 106 minutes in front of live streams. Yes, here’s another article espousing the virtues of live video for your content strategy—but we promise this one is different. Interest piqued? Thought so.

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Sales Pipeline Radio, Episode 172: Q&A with Jerry Brooner @jerrybrooner

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. Matt: All right.

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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

Because as a content consumption device, the iPad is simply without peer. Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray. Less than seductive technology. I have found this to be a poor comparison.