Litmus

DECEMBER 7, 2022

Marketing teams who are stretched thin and don’t have access to creative teams will find themselves using Stable Diffusion (open source, local AI) or DALL-E 2 to create images for their emails instead of searching Google Images or Getty Images for what they need. BIMI will become the de-facto indicator of visual trust in email.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Martech

OCTOBER 18, 2021

It’s created so that a team understands the most important work, avoids working on unimportant side projects, has a shared understanding of what’s being asked of their team and has a flexible method to add, delete and shift work as they learn new information. The marketing backlog evolves as new information is learned,” writes Stacey. “So

Marketing Automation Services 114

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 114

The Customer

APRIL 14, 2020

July 6, 2021 It’s easy to forget that the convenience of using free apps, shopping online, and being able to communicate with people across the world at any time comes with the loss of data privacy and putting our personal information in the hands of companies that will make a profit on it. 9 min It’s Data Privacy Day.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

MARCH 15, 2024

Third-party cookies are text files that store data about web experiences across different websites, and help inform companies about the people who visit their own websites. For example, companies can store language preferences and login information plus track analytics like pages visited and bounce rates. What are third-party cookies?

Work Management 102

Work Management Privacy Protection Marketing Management Privacy 102

Litmus

FEBRUARY 27, 2024

In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. As Google goes, so does the rest of the market. Consumers expect that the business they trust with their information will use it effectively.

Sales Management 87

Sales Management Opt-out Privacy Opt-in 87

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Consider removing Personally Identifiable Information (PII).

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Convert

MARCH 7, 2023

It’s shaping up to be a rocky road for Google users this year, with Google Optimize sunsetting and GA4 replacing Universal Analytics. But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. Can Google Analytics Be Trusted When It Comes To Privacy?

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Choozle

FEBRUARY 19, 2019

consumers worry about how brands collect and use their personal data and 34 percent don’t trust tech companies with their digital privacy. Amazon was the most-trusted technology company at 30 percent, followed by Google (27 percent), Apple (22 percent), Microsoft (22 percent) and Facebook (19 percent). Social networks (e.g.,

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. Can they easily find the information they need? The Google Golden Triangle from 15 years ago (Source: Flickr ) The first thing to understand about heatmaps is color theory.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

FEBRUARY 15, 2024

When online information is as vast as the oceans, finding the right waves to surf is crucial. In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52