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New versions of ChatGPT and other AI martech releases this week

Martech

added AI to its headless CMS platform. is a new AI-powered programmatic ad platform. It has contextual targeting that analyzes web pages to increase the relevance of the ads. It has contextual targeting that analyzes web pages to increase the relevance of the ads. Are you getting the most from your stack?

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Five Takeaways from Advertising Week 2023

Digilant

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. While this program aired over ten years ago, based on viewership numbers, it warrants a premium ad buy. Enter: Free Ad-Supported TV, otherwise known as FAST.

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You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

Frans and I ran a few analyses on this data in aggregate and found several interesting patterns. Which led us to take a look at this distribution: This shows the percentage of different G2 ratings, high to low, on the y-axis, compared against the age in years of the vendors on the x-axis. Contribute your suggestions here.

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Growing Ecommerce Business in 10+ Free Ways

Outgrow

Reddit is a social news aggregator and discussion website that is available in nearly 70 languages ! 8 Distribute Press Releases and Create a Press Kit. As there are plenty of free directories available where you can distribute your press releases. 9 Embrace Online Classified Listings. 4 Mingle with the Redditors.

eCommerce 101
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What is programmatic advertising?

Bannerflow

It’s the process of using different platforms to sell inventory on publishing sites and on the advertising side, buying inventory and place ads on a publishers site. You may even have read articles on how programmatic advertising will improve ad performance for your brand. How does programmatic advertising work? Read more here.

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YesPath Takes Its Own Route to Managing ABM Journeys

Customer Experience Matrix

The main function provided by ABM specialists is account-level data aggregation. YesPath can then reach those companies and individuals through a just-announced integration with the Madison Logic display ad network, which shares the Bombora cookies. This in turn makes possible account-level analytics and orchestration.

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"Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions

Moz

This glut of SEOs who build links through these techniques above have been consistently eroding the efficacy of this style of little-to-no-value ad outreach link building. Here is a view of the overall category and subcategory distribution for the top publishers. The news syndication networks that impact pickup and distribution.

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