DealSignal

MARCH 2, 2024

Intent data for enhanced sales enablement 6. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Think of it as advanced statistics and analysis in sports – awareness of how certain players behave puts you in a position to pinpoint and predict their next move.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

SalesIntel

MAY 13, 2024

In this article, we will explore the significance of customer data and customer data management within your GTM motion. Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing. This information enables more targeted sales and marketing campaigns. What is Customer Data?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

6sense

DECEMBER 9, 2021

And together as a unified front, Latané said, marketing & sales professionals can initiate and implement the kind of revolution that can dramatically improve experiences for buyers and sellers … and help both sides achieve game-changing, mutually beneficial results. Most Companies Still Operate in the Dark Funnel.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Engagio

MAY 14, 2019

Michael Globits, Senior Manager, ABM at Salesforce, revealed his five-step process for how they got up and running with ABM: Define a decision-making hierarchy. Build messaging tracks based on sales stages. Coordinating sales and marketing play to execute your programs. Account analysis. Sales alignment.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

DealSignal

MAY 15, 2022

How Does Intent Data Differ from Web Tracking Data? Understanding the intricacies of web tracking, including measurements, analysis, and reporting, can get confusing. Although similar, web tracking data should not be confused with intent data – intent data is aggregated across tens of thousands of websites.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Vision Edge Marketing

AUGUST 22, 2023

These two concepts came into play in a recent conversation with a CGO of a B2B Identity and Access Management company who asked : “ What are the pros and cons of using the waterfall versus the intent approach for developing a new opportunity scoring model and which approach would I recommend.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

DealSignal

DECEMBER 9, 2022

All of these intent signals, once aggregated and organized, can paint a very accurate picture of your audience’s current interests, ongoing and upcoming trends, and specific wants that need addressing, or problems in need of solving. The value of this data to your marketing team cannot be overstated.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

6sense

NOVEMBER 22, 2021

Are you thinking about ditching your revenue team’s creaky, ineffective sales approach and embracing ABM … but aren’t sure of what you need to know? The webinar unpacked what matters most for launching an effective ABM program and offers actionable tips for sales and marketing teams. B2B sales used to be all about leads.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

Valasys

FEBRUARY 25, 2020

The company, Dun & Bradstreet is a leading global provider of business decision-making solutions & data analysis & interpretation platforms. The company announced the availability of D&B Buyer Intent to enable B2B marketing & sales teams to unveil early-stage buying signals from companies who are in the market to buy.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

Content4Demand

AUGUST 27, 2021

As a member of Forbes’ CMO Council and a frequent author on the topic, John was a true pioneer in demonstrating the possibilities of applying behavioral data in every facet of Sales and Marketing. Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies?

Intent Data 59

Intent Data Intent Customer Surveys Content 59

Zoominfo

AUGUST 30, 2023

Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. When used correctly, B2B intent data boosts conversions and sales. How is Buyer Intent Data Collected?

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Madison Logic

AUGUST 24, 2023

It’s the key to identifying and prioritizing the best accounts for engagement, crafting personalized content to speed up the sales cycle, and optimizing pipeline impact and ROI. However, despite the growing availability of customer data, many organizations find themselves struggling with fragmented data collection and analysis.

Intent Signal 52

Intent Signal Marketing Automation Services Intent Data Account Based Marketing 52

Martech Advisor

FEBRUARY 20, 2020

A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. What is a Data Management Platform (DMP)? 3 Data Management Platform (DMP) deployment best practices. Top 10 Data Management Platforms (DMPs) for 2020!

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

Aberdeen

MARCH 15, 2019

The better scenario involves reviewing historical sales data and targeting companies that have a profile (Industry, Revenue, Employee Count, Geographic Location, etc.) I chose it as my starting point because so many solutions today market themselves as an alternative to “managing by spreadsheet.”. Where is the market headed?

Intent Data 40

Intent Data Intent Marketing Management Classified Ads 40

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84