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ClickZ
JANUARY 22, 2020
30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.
Lead Liaison
NOVEMBER 29, 2022
As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. Data is aggregated for event organizers to use and provide feedback to the speaker while improving the experience for the following year.
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The ROI Guy
NOVEMBER 7, 2017
You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.
Act-On
OCTOBER 2, 2023
Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!” Marketing automation in financial services can help address the sector’s unique marketing challenges.
PureB2B
MAY 30, 2022
In its simplest form, intent data tells you when a lead is actively researching online before making a purchase decision. Not only will that dramatically increase your conversion rate potential, but it will also give your sales and marketing team a huge advantage over your competitors. Supercharged account-based marketing.
Martech
SEPTEMBER 21, 2021
Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? What do marketing automation tools do?
GreenRope
MAY 13, 2018
Understanding of the entire sales process, including the types of campaigns your business uses to attract leads, lead capture methods, how marketing nurtures clients, how deals get closed, and how you interact with people and companies after they become customers. Automating the Sales Process.
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