Remove Lead Capture Remove Lead Nurturing Remove Lead Scoring Remove Marketing Automation
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What is marketing automation and how can it help B2B marketers?

Martech

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Lead management. Dig deeper: MarTech Replacement Survey.

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How to do lead management that improves conversion

markempa

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals.

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7 Ways to Improve Your Lead Management Process

Zoominfo

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

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Did martech break B2B marketing?

Martech

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing. Lead nurturing.

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Infographic: Post-Event Lead Nurturing Strategy

Lead Liaison

Once your team has captured hot leads at an event, you should be prepared to follow up with those leads quickly and effectively. We are often asked for examples of how a business can (and should) nurture leads post-event. Below is an infographic that examines a tried-and-true post-event lead nurturing strategy. .

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6 Awesome Lead Nurturing Tools You Can't Miss-Out On

Outgrow

6 Awesome Lead Nurturing Tools You Can't Miss-Out On. Wait, did you think we were out of ideas for lead nurturing? Or lead nurturing tools, for that matter? We know lead generation is no small feat. Now if you ask the reason why you should nurture your leads, all you should do is read this.

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Making the Most of Modern-Day B2B Marketing Automation

PureB2B

This may seem challenging, but it’s a possibility through the enablement of the modern-day marketing technology stack. When you examine the values and applications of marketing automation, it’s important to look at how it’s going to be used, who’s going to use it, and what the end goal is. Why Marketing Automation?