Porch Group Media

AUGUST 31, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

First-Mover Advantage 52

First-Mover Advantage Paid Search Agency Planning Budget Programs 52

Zoominfo

OCTOBER 15, 2020

Their technology, approach to data collection, privacy-first perspective, and focus on intent data made it clear that we not only wanted Clickagy to be a part of our intent product, but we needed Clickagy to be a part of ZoomInfo. That’s right, intent delivered to your doorstep continuously throughout the day.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

KoMarketing Associates

JULY 20, 2016

The saying, “ Seek first to understand, then be understood.” Sometimes an industrious practitioner will even aggregate the events into a list, like this list from Michael Gerard of Curata. Encourage people to take good notes, capture contact information from friendly movers & shakers, and collect (not toss!)

Content Marketing 120

Content Marketing Planning Peer-to-peer Content 120

Customer Experience Matrix

FEBRUARY 26, 2012

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. In addition to one-off campaigns, local marketers can subscribe to on-going programs such as a recurring “new movers” mailing based on purchased lists.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Buffer

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Usage: Instagram tries to show the best posts first. Flipboard – a news and social network aggregator. Medium – an online publishing network.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Sprout Social

JUNE 20, 2019

Whether you’re looking for movers and shakers in your industry or simply a new idea for a blog post, Buzzsumo provides you with definitive answers. Feedly is a content aggregator that stores and organizes content as it’s published, including that of your competitors. Focus on Metrics First. Similarweb. Mailcharts.

Analysis 104

Analysis Budget Programs Tools Ad Frequency 104

Biznology

APRIL 25, 2016

Its ability to not only aggregate information that’s typically scattered across different sources (like spreadsheets, social media, or databases) into a single dashboard, but to then also continuously refresh the results, is a transformation for those involved in business operations. Domo isn’t just another business management tool.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80