Biznology

MAY 5, 2016

So after the session, I collared one of the hand-raisers, Adam Gelles, who turned out to be a partner at Marketing2Marketers, a B2B agency specializing in ad-sales marketing. Please meet New York’s happiest database marketer. That is, data is aggregated, normalized, and reconciled at the individual and company levels.

Database Marketing 80

Database Marketing Paid Search Agency Advertising Agencies B2B Marketing 80

Modern B2B

MAY 22, 2023

The value of growing datasets to measure loyalty Another core factor that came about with the onset of database marketing – i.e. the aggregation of data points on customers was the ability to understand lifetime value. Before a database, you simply didn’t know which customers generated the most revenue.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Customer Experience Matrix

SEPTEMBER 17, 2009

The key point here is that Acxiom is using social media to execute traditional database marketing. This is quite different from most social media marketing products, which boil down to monitoring for posts on specified topics, responding to individuals, or to publishing messages to groups through the network itself.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Salesforce Marketing Cloud

MAY 2, 2022

In this blog, I’ll unpack what you need to know about how CDPs manage customer data and the importance of their impact on marketing — and the enterprise. A CDP is software that aggregates data to create a centralized profile of a customer. What is a customer data platform?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

Online Marketing Institute

JULY 31, 2009

Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

Traditional email providers don’t help much with data aggregation. This database serves as the system of record for all prospect and customer interactions within marketing, sales, and transactional systems. Social data, for example, are sometimes connected; sometimes not.

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

Buzz Marketing for Technology

JUNE 27, 2008

So even if I pay to upgrade to LinkedIn Business for $20 per month for the privilege of spamming (sorry, sending InMail) 3 people I dont know every month, it wont be much more useful than renting a list from a good old-fashioned arms dealer to the spam industry (aka the list rental industry, sometimes called Database Marketing).

Linkedin 100

Linkedin Google Enterprise Management Work Management 100