The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. This complexity makes it easy to have a sales-centric mindset and focus on closing the next big deal instead of on how to fill the pipeline long term.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

The Marketing Blender

DECEMBER 16, 2019

Your marketing team must understand exactly what your sales force needs and help support their efforts from generating leads through the close. By aligning your marketing efforts to your sales cycle, you can dramatically boost the effectiveness of both. Sales & Marketing Alignment.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

The Marketing Blender

DECEMBER 16, 2019

Your marketing team must understand exactly what your sales force needs and help support their efforts from generating leads through the close. By aligning your marketing efforts to your sales cycle, you can dramatically boost the effectiveness of both. Sales & Marketing Alignment.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

The Marketing Blender

SEPTEMBER 27, 2019

What many marketers don’t realize is that this proven tactic is even more powerful when it is an integrated part of a complete B2B digital marketing strategy that aligns with their real-world sales cycle. An earlier effort to penetrate the market did not meet its goals after product-focused messaging failed to resonate.

PPC 49

PPC Marketing Budget Cost Per Click Campaigns 49

The Marketing Blender

MAY 4, 2021

Schedule a discovery call with us to learn more about the how and why of your ROI in digital marketing strategy. Blender is a full-service B2B marketing agency focused on accelerating growth. By building a smarter marketing mix that is aligned to your sales cycle, we maximize your ROI. Let’s talk. .

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

The Marketing Blender

FEBRUARY 20, 2024

Invest in training around social selling and make SURE your sales team knows the difference between selling and spamming (hint: social selling is about being social!) Understanding the Sales Cycle and Customer Triggers If you have a lengthy sales cycle, this leaves a LOT of time for attrition to happen.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

The Marketing Blender

MARCH 15, 2021

Schedule a discovery call with us to learn more about the how and why of your ROI in digital marketing strategy. Blender is a full-service B2B marketing agency focused on accelerating growth. By building a smarter marketing mix that is aligned to your sales cycle, we maximize your ROI. Let’s talk. .

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52