The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. The nature of your current and future marketing initiatives. The nature of your current and future marketing initiatives.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

The Marketing Blender

FEBRUARY 13, 2024

Sales Cycle Stages The strategy is divided into three distinct stages that encompass the sales cycle. These stages serve as a roadmap to guide the sales process, ensuring efficiency and effectiveness in every step. Accountability: Implementing processes and accountability measures.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

The Marketing Blender

MAY 4, 2021

What, exactly, does a fractional CMO do? or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

The Marketing Blender

MAY 4, 2021

Blender is a full-service B2B marketing agency focused on accelerating growth. By building a smarter marketing mix that is aligned to your sales cycle, we maximize your ROI. Need help working through your marketing metrics? What, exactly, does a fractional CMO do? Let’s talk. . Recent Posts.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

The Marketing Blender

APRIL 22, 2021

An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 52

CMO Work Management Marketing Management Paid Search Agency 52

The Marketing Blender

FEBRUARY 20, 2024

Invest in training around social selling and make SURE your sales team knows the difference between selling and spamming (hint: social selling is about being social!) Understanding the Sales Cycle and Customer Triggers If you have a lengthy sales cycle, this leaves a LOT of time for attrition to happen.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

The Marketing Blender

APRIL 14, 2022

Map Out the Sales Cycle. The sales cycle is a critical process that all B2B companies should aim to understand. The first step in the sales cycle is generating interest. We would love to help you grow your business using tried and true B2B marketing methods. The Basics of B2B Digital Marketing.

Top of Funnel 52

Top of Funnel Marketing Budget Allocation B2B Marketing 52