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6 Tips For a Successful Marketing Automation Implementation

Circle Studio

So, what should you look for and how do you evaluate potential vendors? Most automation platforms have a similar set of tools, such as automated programs, website visitor tracking, lead scoring, etc. Most marketing automation platforms can integrate with a variety of 3 rd party systems such as Salesforce, GoToWebinar, AdWords, etc.

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How to do Lead Nurturing Right

Webbiquity

Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy. It also sets you apart and builds credibility on the front-end of the buying cycle, making efforts from SEO to banner advertising and AdWords more effective and productive.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads.

BtoB 100
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads.

BtoB 100
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

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The Truth About Intent Data

Rev

The Truth Intent Vendors Don’t Want to Talk About. The big promise of intent data vendors is that these companies are “in market.” Their Active Demand stage has no doubt inspired a lot of marketers to search for such data, and the intent vendors and a few large B2B media companies are happy to step forward. Problem #3d: Bad Fit.

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5 Stages of the Consumer Decision-Making Process and How it’s Changed [VIDEO]

Directive Agency

People now know that they have a cloud security issue, now they’re looking for top cloud security vendors, top cloud security companies, services, strategies, etc. Now most of the time, I see people address Stage 3 through what I call competitor AdWords campaigns. This is the bottom of the funnel.