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How to Use SWOT Analyses for Smarter Content Strategies


You can use our SWOT analysis template , or simply draw four boxes on a piece of paper, similar to the illustration below. Or a weakness could be that your content focuses on one part of the funnel only, like lead generation, and you''re lacking content to help close deals.


54 Content Marketing Stats to Guide Your 2018 Strategy


Long-form blog posts generate 9x more leads than short-form blog posts. The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. .

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I ” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews.

What is a Marketing Technology Stack? Definitions, Stats and Examples.


CRM software like Salesforce or HubSpot. While there are hundreds of different technologies that fall in this category, the most common ones will include platforms like Google AdWords , Bing Ads , AdRoll and facebook Power Editor. .

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A Marketer's Guide to Tracking Online Campaigns


Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. The example below is a screenshot from HubSpot's sources report. Note: the example above is the HubSpot Tracking URL builder ).