33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
Here we go: CONTENT MARKETING ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The program is also generating an average of $265,000 in additional weekly revenue.
How to Use SWOT Analyses for Smarter Content Strategies
NOVEMBER 28, 2014
You can use our SWOT analysis template , or simply draw four boxes on a piece of paper, similar to the illustration below. Or a weakness could be that your content focuses on one part of the funnel only, like lead generation, and you''re lacking content to help close deals.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I ” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews.
A Marketer's Guide to Tracking Online Campaigns
DECEMBER 6, 2010
Tracking URLs are one of the most complicated concepts I've ever had to explain during my time as an inbound marketing consultant here at HubSpot. The example below is a screenshot from HubSpot's sources report. Note: the example above is the HubSpot Tracking URL builder ).