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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. It takes a lot of time and effort to build up an effective presence in organic search results, but once you do, it’s going to keep on delivering results. Easy to optimize. More control.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. It takes a lot of time and effort to build up an effective presence in organic search results, but once you do, it’s going to keep on delivering results. Easy to optimize. More control.

SEM 40
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The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. The SEO Hall of Shame.

SEO 28
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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Blog - A part of your website where you should regularly publish content (e.g. Each blog post on your website is a new page that a search engine sees, and therefore a new opportunity to get found online. Make sure you keep your blog within your own domain. Inbound Link - A link from one site into another.

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Best of 2008 - SEO Tools, Part 1

WebMarketCentral

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Counting links the easy way by Searchlight Brian R. Looking for an easy-to-use backlink checking tool (or two) for SEO? The tool provides both raw data and graphical reports.

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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO. Google's SEO Starter Guide by the Google Webmaster Central Blog Google made quite a splash when it published this guide last November.

SEO 20
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Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year. Eric Enge notes that "social media will be a major source of ranking signals for the search engines in the future," both due to its link-building potential and the emergence of real-time search.

SEO 20