Digital B2B Marketing

OCTOBER 15, 2013

Don’t just embed a SlideShare presentation in your content. In addition to direct promotions on SlideShare, LinkedIn now has offerings to promote SlideShare presentations with the benefits of LinkedIn’s targeting. This SlideShare from Doug Kessler is a great example of a presentation that stands on its own.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

markempa

AUGUST 12, 2013

” An advertorial? So, if there was a set formula, wouldn’t it essentially eliminate the ability we have to provide a user with highly relevant content that, if presented correctly, will engage them when they may have otherwise been disinterested? Question #1. How can we use native advertising? Promoted tweets? Question #3.

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

Content Standard

JANUARY 21, 2017

But content has always had a business implication, even before digital channels made “content” an ever-present necessity. For example, if you’re trying to use a white paper for sales purposes, you need to have a contact form set up as a prerequisite to downloading the content.

Marketing & Strategy 40

Marketing & Strategy Advertorials Business Storytelling 40

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

While it sounds great on paper, i n the real world, this oversimplified view can paint an inaccurate picture of your ROI , especially if your product is sold at a low price per unit. Also known as an “advertorial,” this type of advertisement provides useful information to readers in a format that resembles non-paid articles on the website.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Navigate the Channel

SEPTEMBER 13, 2023

If the information you publish in blogs, white papers, case studies, eBooks, podcasts and on social is reliable, consistent and compelling to your audience, you’ll benefit from engagement. Make sure your content writers have reliable guidelines to present information in line with your brand and reflective of your corporate persona.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

Terminus

MAY 4, 2021

Externally, you have white papers, blogs, and advertorials, to name a few. Whatever it is that you want to present, keep it simple, short, and easy to digest. Communication can be broken down in many ways. One of the most important is your internal and external communication networks, channels, and stakeholders.

Research 42

Research Effectiveness Advertising Agencies Paid Search Agency 42

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. Integrate internally with their teams.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80