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Kindness opens many doors online

Biznology

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? PR gets people and understands the value of keeping love alive. No review, no editorial. And it’s rarely easy.

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How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Moz

Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. Have you tried to convert mentions to links months after a PR campaign ran? Some advertorials are duds. Examples are Google Flights or Google Hotels. Measurement.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. This is true with regular media relations, so why do it with bloggers?

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media?

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So what is native advertising?

Biznology

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own. The Native Matrix.

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

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Infographics, Videos and Listicles Have Changed the Look of the MAT Release in Today’s Digital World

Brandpoint

If you’re a longtime PR professional, you’re well aware of how this branded style of content works in the industry. If you’re new to the PR world, you may have heard of the MAT release, but maybe you haven’t leverage its power yet. And this powerful marketing and PR tool has evolved to accommodate a wide variety of content.