Contently

JANUARY 20, 2023

Think customer reviews, social media posts, and photos or videos shared by loyal customers. To achieve this, Always launched a social media campaign that encouraged girls and women to share their stories and experiences using the hashtag #LikeAGirl. UGC leverages the voices and experiences of real people to promote your brand.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Below, we dissect a few of the findings and what they mean for PR and marketing professionals. What does this mean? Not sure where to begin?

PR 150

PR Social Media Studies Media 150

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring. Homo sapiens sapiens. Nothing at all has changed.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Sword and the Script | B2B

MARCH 19, 2024

His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”. Sword and the Script Media can help with B2B marketing, PR and social media. I think we don’t respect consumers’ time.” Why does this happen? >>> Need an extra pair of hands?

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. It’s not.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Emplifi

OCTOBER 24, 2019

Social media has evolved into a prime storytelling tool. With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to connect with larger audiences.

Social Media 80

Social Media PR Media Public Relations 80

Biznology

FEBRUARY 13, 2017

If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching. That rule is that volume wins.

Youtube 153

Youtube Advertising Channels Tips Keywords 153

Contently

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. What is social media plagiarism? Fortunately, this kind of PR disaster is one your brand can easily avoid. How to avoid plagiarizing content.

Ethics 121

Ethics Social Media Trends Copyright 121

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Engage with prospective customers on social media. Staying connected with your customers and sales prospects, via email and social media, is critical. This makes keyword research for hashtags critical in social media.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google. million users and some 1.8

B2B Marketing 87

B2B Marketing Social Marketing Planning B2B 87

Webbiquity

OCTOBER 22, 2020

Blogs can have other benefits such as improving SEO and as a regular source of content to promote on social media. If you want to share your expertise but you aren’t an excellent writer, consider outsourcing the writing, podcasting, or if video is more your thing… Launch a YouTube channel.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Listen to the podcast: Watch the live recording: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more about social media from renowned marketing leaders? Catch all episodes here. Meet Natalie Binns.

Social Media 62

Social Media Paid Search Agency Media Companies 62

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 89

Marketing AI Marketing Automation Services Word of Mouth CPA 89

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). A move to multimedia.

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner – intermediate.

Social Media 116

Social Media Training Course Resources 116

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Their responsibilities span from leading a social media team of over 150 to designing yo-yos.

Social Media 158

Social Media CMS Development Media Thought Leadership 158

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Oktopost

FEBRUARY 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Recently, Amisha was recognized in PR Week’s Women to Watch 2020, in the Top 50 Influencer Marketer by Talking Influence and as a Top Digital Marketer by LinkedIn. Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Catch all episodes here.

B2B Thought Leadership 126

B2B Thought Leadership Ad Building Transparency Thought Leadership 126

Oktopost

DECEMBER 8, 2021

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands. Justin has been interviewed by mainstream media sources including Fox Business, Associated Press, Inc.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Oktopost

JULY 29, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! Crisis communication and the importance of working closely with PR. Episode Summary. Meet Jessica.

Communities 62

Communities Ad Building PR Youtube 62

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Like other social media sites, LinkedIn attracts professionals from various industries. Industry expertise Thought leadership isn’t just for PR. It makes sense. The difference?

B2B Marketing 121

B2B Marketing B2B Planning B2B Thought Leadership 121

Contently

APRIL 12, 2019

Instead of the big splashy commercial like Pepsi’s featuring really good looking people using hot-button topics as a way to sell soda, brands that thread their message into what they do very delicately, using social media as a needle, tend to do best. “We ” It was a huge deal to admit that in those pre-social media days.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 105

Social Media Social Marketing Media Planning 105

Sprout Social

SEPTEMBER 26, 2019

For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and MoonPie dominating the landscape with their exceptional social media marketing strategies. In fact, 96% of respondents in an Attorney at Work survey say that they use social media.

Social Media 88

Social Media Media Ideal Customer Profiles Youtube 88

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Click here to explore all social media marketing tools. How Much Does Social Media Marketing Cost?

Paid Content 52

Paid Content Social Media Pricing Price 52

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Contently

OCTOBER 14, 2020

Word of mouth was crucial, so the PR firm leaked information that the lead actress was possible in relationships with both Puff Daddy and Robbie Williams. One, to capture imagination and engage an audience for a high-ticket item (like a TV), you need a concept rich enough with content, PR, and experience to earn their belief.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. Includes link building, social media marketing, influencer outreach, online reputation management, and brand promotion.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content.

Paid Content 129

Paid Content Tools Brand Identity Branding 129

Navigate the Channel

MARCH 6, 2023

Here are five suggestions (and two truths) you can implement to make the most of your PR efforts: Let’s start with the truths because if you get those wrong, all the other ideas will drift aimlessly and hit or miss haphazardly. Internal communications/PR comes first. Truth #1 There is no general public. Think about it for a minute.

Public Relations 65

Public Relations Lock-In Work Management PR 65

Customer Experience Matrix

APRIL 1, 2020

Media Consumption Nobody wins any prizes for figuring out that Web traffic went up when people were locked down. Less easily predictable: supermarket and media conversion rates went down as consumers spent more time searching for something they wanted. UK, and France. UK, and France. 40% feel brands should avoid “humorous tones”.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. Social Media Use.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Brandpoint

NOVEMBER 6, 2019

As PR professionals, we’ve always had the ethical responsibility for maintaining truth within the communication world. For B2B and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation. This all applies to them, too.

Conference 108

Conference Generation PR Peer-to-peer 108

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Social media management tools, social listening tools, and website analytics are helpful here.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. Tags: PR Buzz Marketing.

PR 100

PR Marketing Management Buzz Startups 100

Hinge Marketing

OCTOBER 17, 2019

Earned media can provide some answers: What are others saying about your firm? Definition of Earned Media. Earned Media is a term to describe any kind of unsolicited content written about your firm by an outside resource which wasn’t directly paid for or created by a member of your staff. Social media mention.

Work Management 48

Work Management Marketing Management Service Media 48