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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. StumbleUpon’s paid program delivers traffic directly to your site, they never even click. That translates to lower cost, but also lower average traffic quality. Print Advertorials.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Earning attention for a brand’s content can drive brand awareness, traffic, and conversions. Media Relations. This is perhaps the most powerful of the three content promotion channels. Influencer Outreach.

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What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

When browsing publication websites or social media platforms, you might have come across posts with titles such as Sponsored Posts , Promoted Stories, or Recommended for You. Native advertising camouflages into the media format on the platform it is placed on and allows brands to deliver content in a non-salesy way. Search Ads.

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

Native advertising is a type of non-disruptive digital advertising in which the ad seamlessly blends in with the design of the web page it is published on. Since native ads campaigns almost always target cold audiences, many native advertisers tend to use “advertorials,” a mix of a landing page with a sales letter ( here are a few examples ).

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4 Ways to Optimize Facebook Ads to Skyrocket Your Conversions

Convert

billion users monthly through well-optimized Facebook Ads. Compared to other social networks, the reach of Facebook Ads is unparalleled. You can drive qualified traffic to your website or social media pages through Facebook Ads. 4 Facebook Ad Optimization Hacks to Multiply Your Conversions. Need inspiration?

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What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

Paid media is defined as the purchase of ad inventory on a media channel or publisher site to broadcast your brand message and reach your target audiences. In this article, we cover what paid media is, the types of paid media models, channels, and creatives, and the process of gaining paid media, with examples.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

While SEO is typically a part of most content you publish online, it can be a powerful angle to help you generate traffic from huge referral sources like Google. Like this: Proof That Publishing More Content Won’t Grow Your Blog Traffic (And How To Do That). There is an element of controversy to this type of content that people crave.