Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. The answer is a resounding yes.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Webbiquity

MARCH 13, 2019

Every month, Stumbleupon (now Mix.com ) is one of the top five referrers to our blog and our main site. Social media builds our readership and helps fill the top of our marketing funnel. Blogging Supports Social Media Marketing. Our blog has about 4,000 RSS and email subscribers. It builds blog readership.

Social Media 208

Social Media Search Marketing Social Marketing Optimization 208

Hubspot

APRIL 5, 2018

Use Google My Business (GMB) and claim free ad space for your business. Buy ads on Google through Google Adwords. The cost your ads depend on the competitiveness of the keyword you're targeting, but you only pay if visitors actually click on your ad. How to Market on Google. You know, where 3.5

Google 78

Google Adsense Tools Doubleclick 78

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Consider adding free shipping or discounts when they sign up for your email newsletter. When they do, a subscriber is notified each time you publish a blog post. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Consider adding free shipping or discounts when they sign up for your email newsletter. When they do, a subscriber is notified each time you publish a blog post. Worst case scenario?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? Does anyone care?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. 1) Implement Smart CTAs.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28