Outbrain

FEBRUARY 16, 2021

We cover topics ranging from creative best practices to why you need to diversify your marketing channels to how to buy Native Ads programmatically. Native Ads have evolved. If you thought Native Ads were exclusively a static image and headline at the bottom of a webpage – you learned that you were oh so very wrong.

Paid Search Agency 29

Paid Search Agency Advertising Agencies Mobile Advertising Top of Funnel 29

Single Grain

MAY 9, 2023

Video ads can ensure that your content is shown to more users faster than educational videos. Plus, video ads are more accessible and cost-effective than ever before. Work With Us 8 Benefits of Video Ads Internet users are watching video content now more than ever. The same concept extends to marketing video ads.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Single Grain

MAY 24, 2023

Part of knowing which social media platforms are the best placements for ads requires extensive research to learn the utility of each social space, the demographics that are attracted to each, and the intent of the users there. billion of all social media ad spending worldwide ( Sprout Social ). 2) Over 302 million people in the U.S.

Paid Content 98

Paid Content Statistics Social Media Advertisements 98

Choozle

JANUARY 23, 2024

Continued adoption of streaming television with massive shifts in viewership habits. Acceleration of Streaming and Connected TV (CTV) This year’s CES saw a significant presence of streaming platforms, with Netflix returning after six years and Disney unveiling new ad formats for a more engaging and simplified consumer experience.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Martech

NOVEMBER 15, 2021

This enables advertisers to make critical, on-the-fly optimizations to their marketing mix, campaign tactics, and audience targets to maximize their return on ad spend (“ROAS”). Advertisers employ Neustar solutions to make strategic decisions about how to set and allocate their marketing budgets across channels.

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

Adobe Experience Cloud Blog

APRIL 1, 2014

The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline. Recently, I added a pair of shoes from Zappos to my shopping cart, using my mobile phone. Later, I viewed the same shoes on my laptop at home, but didn’t purchase.

Advertising Channels 48

Advertising Channels Multi-Channel Paid Search Agency Advertising Agencies 48

QuanticMind

SEPTEMBER 28, 2016

Panelists warn against over-focusing SEM efforts on lower-funnel prospects on such metrics as return on ad spend (ROAS) and return on investment (ROI) – doing so means your brand may not be making enough touchpoint contact with customers during their buying journeys. Featuring: @christijolson , @CJSherman.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. This update can provide suggestions like adding new keywords, setting estimated mainline bids, and fixing ad groups without ads or keywords.

PPC 96

PPC Paid Content Marketing AI Trends 96

Directive Agency

OCTOBER 14, 2016

Click-through conversions (CTC) account for the number of times a user sees your ad, clicks on it, and converts in that visit of the site. View-through conversions (VTC) account for when the user sees the ad, but does not click on it right away. Attribution is essentially giving “credit” to a certain link or ad that you are testing.

Conversion 40

Conversion Allocation Top of Funnel PPC 40