LeadsRX

NOVEMBER 9, 2021

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. depending on whether ads are shown during live events (such as sports, concerts, etc.),

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Cable Television marketing Budget Programs Broadcasting 93

LeadsRX

NOVEMBER 30, 2021

In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Check out the video, and read the full press release for additional details.

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Multi-Touch Attribution Advertisements Advertising ROAS 82

Porch Group Media

FEBRUARY 16, 2023

These ads are shown alongside TV shows or live streams viewed on streaming devices. They can also be interactive ads shown to a specific audience and include actions for viewers to take. A CTV device is one that connects to or is embedded in a television supporting video streaming services like a SmartTV, Xbox, Roku, Apple TV, etc.

FAQ 52

FAQ Advertisements Advertising Cable 52

LeadsRX

MARCH 9, 2022

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Grow lifetime value and reduce wasted ad spend. Return On Ad Spend (ROAS). Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Any-Touch Attribution.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Adobe Experience Cloud Blog

APRIL 1, 2014

The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline. In the words of John Bowden, Senior VP of Customer Care at Time Warner Cable: “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel.

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Advertising Channels Multi-Channel Paid Search Agency Advertising Agencies 48