Mass Analytics
DECEMBER 8, 2021
Dr. Ramla Jarrar from MASS Analytics built on this statement, during the panel discussion, and added that the other struggle that the attribution industry needed to face head-on was data standards. He added that the key elements of analytics excellence do not just include data & analytics, but also people, culture, and processes.
Digilant
JUNE 27, 2023
million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). Learn more about how we can kick your media plan into full gear ahead of the competition.
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Digilant
JUNE 27, 2023
million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). Learn more about how we can kick your media plan into full gear ahead of the competition.
Insider Interviews
APRIL 22, 2020
As VP of data and research for NYI - the ad sales interconnect in the country's biggest DMA, Betsy Rella likes finding the stories in the numbers – the takeaways she extrapolates from surveys and data sets that NYI can use to grow the advertising business. How that differs from "Holistic Media Planning"? You got it. You got it.
Martech Advisor
APRIL 13, 2020
Many phone, cable and ISP companies are vowing to keep customers connected, even if they can’t pay right now. Our internal research shows a 10% week-over-week increase in ad opportunities globally. The vast majority of these services, whether digital or television, are ad-supported. Entertainment is now home entertainment.
Digilant
MAY 11, 2023
Competition in the market has driven brands to increase development in FAST Channels, SVOD, Gaming Hubs (where you don’t need to own a console), shoppable CTV ad space, and original content. billion in ad revenue in the US by 2025. FAST is a linear alternative and can be linear adjacent to provide incremental reach.
Digilant
MAY 11, 2023
Competition in the market has driven brands to increase development in FAST Channels, SVOD, Gaming Hubs (where you don’t need to own a console), shoppable CTV ad space, and original content. FAST has been forecasted to reach $6 billion in ad spend by 2026. During NewFronts, various platforms showcased their FAST offerings.
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