Ad Frequency Opt-out Organization Privacy Protection 
Martech
OCTOBER 30, 2023
This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand.
Litmus
MARCH 15, 2024
But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. About 80% of marketers in the Epsilon survey said they depend on third-party cookies, which are used for more than just serving ads.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Litmus
JUNE 23, 2022
Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy measures long-term and why personalization deserves a head seat at the marketing table. Or, check out the full piece on Forbes. Read on for some of the highlights that she shared.
Martech
JULY 7, 2023
And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. The others will require some calculating and integration with other databases in your organization, or a third-party reporting tool can be very useful.
Choozle
FEBRUARY 19, 2019
A few years ago, the main job of a marketer was to make attractive ads, billboards, and engaging taglines, but the digital age forced the marketers to adapt and to use technology to dispense their messages. In-store purchases, the frequency of purchases, motor vehicle registration, voting behavior, and so on. Social networks (e.g.,
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