The beginner’s guide to analysing and optimising display advertising
Bannerflow
JUNE 28, 2019
What is a good CTR? What is the best practice of optimising live published ads? Reason 1: Avoid being rejected by ad networks. Ad networks have strict requirements that display ads must follow. Expect a banner set to be rejected if an HTML5 animation exceeds 15 seconds, or an ad file size exceeds set limits.
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