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The beginner’s guide to analysing and optimising display advertising

Bannerflow

What is a good CTR? What is the best practice of optimising live published ads? Reason 1: Avoid being rejected by ad networks. Ad networks have strict requirements that display ads must follow. Expect a banner set to be rejected if an HTML5 animation exceeds 15 seconds, or an ad file size exceeds set limits.

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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Frequency: how often they visit your website. It can drastically increase your CTR and reduce your CPA.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

A/B testing is a method used to determine which version of an ad or landing page performs better. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is an Ad Audience?

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

If you start running campaigns around the phrase "solar powered tractors," your customers will never see your ads! Those who click on your ad who are interested in commercial electric tractors or private gas tractors will be eating up your budget, because they aren't part of your target audience. Think about it.

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7 Key Metrics to Help You Analyze Your Facebook Ad Results

Magisto

If you’ve been running ads on Facebook, you’ve probably seen all of the metrics that you can monitor to make sure that you get the best results from your campaigns. In fact, there are more than 145 metrics accessible on the business manager to help you determine whether or not your ad is profitable for your business or not.

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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

Here's how to get the cheapest Facebook Ads without sacrificing quality. How Much Do Facebook Ads Cost? Update or Cut Ads that Aren’t Performing. That’s why it’s important to ensure that your ads are performing to their maximum potential. Once you update that targeting, the ad will start delivering a better CTR.

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The Ultimate Guide to B2B Display Ads

sagefrog

With display ads, you can grab the attention of decision-makers, solidify your brand’s top-of-mind presence, and significantly trim the complexities of B2B sales cycles. Let’s dive deep into display ads for B2B marketing, discover what they are, how you can use them, and ways to ensure maximum impact.

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