Choozle

FEBRUARY 12, 2021

Not only is the media landscape fractured from a viewership perspective, but the advertiser opportunity is more multidimensional than it was five or 10 years ago. 10:41 – As a marketer or advertiser, what’s available for them for connected TV around special events and sports? Megan (04:33). So, there’s the trackability aspect.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

Martech Advisor

OCTOBER 24, 2019

National campaigns have traditionally been at the forefront of every marketer’s strategy and are consequently where the majority of advertising dollars are spent. However, within The State of Localized Programmatic Report you’ll find that for years there has been a growing demand for more personalized advertising.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Hubspot

JANUARY 6, 2020

And, while Google advertising solutions have benefitted more than 1.3 I believe we will see Google continue to crack down on certain advertising industries," says Russ Jones, Principal Search Scientist at Moz. " When these bans take place, it creates a short-term opportunity for companies to shift advertising dollars to organic.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90

Digilant

FEBRUARY 21, 2023

When advertisers say, “Consumers are everywhere,” it’s for good reason. Laptop and desktop usage has evolved into mobile and connected devices that span every aspect of life. When comparing 2011 to 2021 , overall media consumption is up 20%, time spent on mobile is up 460%, and time on desktop is up 25%.

Ad Frequency 52

Ad Frequency Funnel Advertising Advertising Agencies Allocation 52

Biznology

MARCH 26, 2014

While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility. It is essentially a simple calculation of your ads’ reach and frequency, adjusted for where the ad ranks on a page. OK, back to the chart.

Paid Search Agency 80

Paid Search Agency PPC Search Marketing Cable 80

Biznology

MARCH 26, 2014

While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility. It is essentially a simple calculation of your ads’ reach and frequency, adjusted for where the ad ranks on a page. OK, back to the chart.

Paid Search Agency 80

Paid Search Agency PPC Search Marketing Cable 80

LiveRamp

OCTOBER 23, 2018

According to eMarketer, TV ad spend is north of $72 billion per year. But, what quantifiable effects do TV ads have on sales? In reality, the secret to finding out how TV ads influence sales is not about the data itself; it’s about how the data is used and applied to help inform a better view of the consumer.

Ad Frequency 40

Ad Frequency Advertising Agencies Marketing Budget Funnel Advertising 40

chiefmartech

FEBRUARY 9, 2016

Micah Fisher-Kirshner , Senior SEO Manager at Zendesk will present The Expanding Nature of SEO — revealing the state-of-the-art of SEO practices, encompassing a multitude of optimizations for Apps, Google Answers, Accelerated Mobile Pages, and scores of emerging technologies. Siri anyone?

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40