How to set up and measure CTV ad campaigns
Martech
MARCH 6, 2023
Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Both CTV and OTT can also include video-on-demand (VOD) services. This doesn’t account for cable/satellite services offering DVR functionality.) While cookies are going away, IP targeting is here to stay.
Let's personalize your content