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Want More Blog Traffic? Focus on Growing Subscribers

Hubspot

On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! 2) Blogger/Blog Manager. And hiring a dedicated blogger or blog manager is crucial in creating remarkable content. Content samples that demonstrate writing skills.

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The Blog Editor's Ultimate Guide to Managing Multiple Contributors

Hubspot

Who do you think is better capable of writing a stellar post about email marketing for this blog: Someone on HubSpot's marketing team who manages our social media presence, or someone on our team who manages our email and lead nurturing campaigns? The Blog Editorial Process: How should bloggers work with you during the editorial process?

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity

Catherine Lockey helpfully walks new Twitterers through the process of getting started and building a following on Twitter, from opening an account and creating lists through DMs, retweets, hashtags, post frequency, following back and more. ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot.

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How to Plan a Seasonal Marketing Campaign: A 5-Step Guide

Hubspot

consisted of a video piece that urged viewers to give the gift of a healthy heart to someone they love on Valentine's Day by applying for a free sample of MegaRed via its Facebook Page. To return the love, MegaRed would send the user a free sample, too. Step #3: Establish a schedule. With seasonal campaigns, timing is of the essence.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Ads now dominate search engine results pages and offer higher click-through rates. If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Second, an expert who offers added value to their audience. Finally, you must know how your efforts are performing.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. Aim to have three bloggers on staff, and two employees for each of the other roles.