Hubspot

MARCH 29, 2018

Black hat SEO seeks to game search engine algorithms, rather than solve for the user. White hat SEO consists of creating quality content and a better overall user experience for people visiting your site. White hat SEO is a more ethical way of doing SEO by creating quality content and a good user experience.

SEO 76

SEO PageRank CAN-SPAM Ad Exchange 76

seo.co

JANUARY 18, 2021

Reciprocal link exchanges. + Reciprocal link exchanges. Back in the day, reciprocal link exchanges were common courtesy. However, that was before people began intentionally generating backlinks to gain rank in the search engines. Avoid disguising paid links as image-based ads. Table of Contents. + Link Farms. +

De-duplication 75

De-duplication SEO Tactics Copyright 75

Content Standard

APRIL 11, 2016

Google wants bloggers who receive free products in exchange for reviews to disclose that relationship, preferably at the top of the content. That means Google won’t count the link when it determines PageRank, since the link didn’t come about organically. On a Tweet, that might be as simple as using #ad.

Paid Content 40

Paid Content Google Paid Search Agency Blogger 40

Hubspot

OCTOBER 17, 2018

Creating educational videos to onboard new users (Wistia). Creating educational videos to onboard new users (Wistia). For video hosting platform Wistia, getting a video into a new user's account is the first important step in the onboarding flow. That increased the number of certifications per user by 18%.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

seo.co

OCTOBER 12, 2021

Since their sole purpose is to collect and exchange links, Google views these types of sites as ugly and irrelevant, and any links you post there will be counterproductive for your campaign. The advantage here is that users will still be able to see and click your links. Google says, “ Buying or selling links that pass PageRank.

Ideal Customer Profiles 111

Ideal Customer Profiles Profiling PageRank Ad Building 111

seo.co

FEBRUARY 16, 2023

Influencer marketing is a way of harnessing the existing influential power of other authorities and social media users in your industry. Finally, you can transform your content into different mediums, applications, or angles in order to generate new interest in it or help it appeal to a different segment of your target audience.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

seo.co

MARCH 30, 2022

The vast majority of online users don’t go out of their way to track down new content; instead, they rely on connections that are already established, such as news sources, friends, and social media sites. Every post you create should have clear, prominent share buttons that your users can click to share your material with their followers.

Paid Content 98

Paid Content Webinar Metrics SEO Ad Building 98