article thumbnail

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Registration forms (gated content downloads). A conversion is the completion of a defined goal or a transaction.

article thumbnail

The History of the PDF and Its Marketing Limitations

SnapApp

The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents. The problem: There are some limitations on the content and copy of those PDFs, specifically for marketers. Media Kits. Image source.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Killer Content Awards: Meet Our Past Winners

B2B Marketing Exchange

As we navigate through the dynamic landscape of B2B Marketing, it’s essential to take a moment to acknowledge and celebrate outstanding achievements. Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B!

article thumbnail

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Make your content at least semi-friendly for search engines. A digital marketing success story. Here, the objective is to change the way we think about information exchange online. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website.

article thumbnail

36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Hubspot HubSpot is a great out-of-the-box tool in B2B marketing and sales.

article thumbnail

101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today

SnapApp

Interactive content has endless possibilities. It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . Why aren’t we all using interactive content? . Paid Media.

article thumbnail

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Make your content at least semi-friendly for search engines. A digital marketing success story. Here, the objective is to change the way we think about information exchange online. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website.

Facebook 167