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It’s Past Time Your Webinar Landing Pages Got A Makeover

PathFactory

Ever caught yourself staring at the before & after picture in a cheap ad? In fact, I invite you to stare at the feeble webinar landing pages below. Yes, it’s not as terrible as the typical before picture of an Invisalign ad but here are two major mistakes: It’s not immediately clear what the webinar is about.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Resellers or value-added resellers (VARs) purchase existing products with the intention of reselling them, often adding features or services to enhance value.

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29 Simple Ways to Grow Your Email List

Hubspot

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. With New Content. Using Social Media.

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How to Manage Successful Webinars: A Checklist

Adobe Experience Cloud Blog

In exchange, your event should provide significant value to those that have chosen to participate. Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms. Build a webinar landing page.

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True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

As the industry matures, second-generation products are designed to improve on the original products, either by adding new capabilities or by delivering the same capabilities faster, easier or cheaper. So is moving leads among campaigns by adding them to lists rather than assigning them directly. True Influence illustrates this nicely.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Landing Pages The landing page is an essential part of many marketing campaigns.

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Social Proof for Marketing: Definition, Benefits, & Examples for 2024

Optinmonster

You can show purchases, registrations, signups, or anything you want. These are great for leveraging FOMO on landing pages and checkouts. Pro-tip: Don’t be afraid to offer incentives in exchange for a review, especially if you’re a local business.